Nowadays, Social media networks remain some of the most important and unifying internet platforms for many entrepreneurs and support business growth. More than 2.5 billion people use social media networks, and that number is expected to grow in the coming years. By helping our customers to build a relationship with them and you’ll be able to increase your customer loyalty. You should think of influencer marketing as just an extension of your company’s social marketing strategy. To help you out, I’ve put together some social media marketing strategies for your business.
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Audit your previous performance on social media:
Before you can begin to envision your social media marketing strategy, it’s critical that you have a clear understanding of your brand’s social performance. Take a close look at the metrics for each social channel to see where and how you generated leads, drove traffic to your website, pushed social followings, and increased conversions. While a large number of likes and shares of a particular campaign you’ve run might seem encouraging, the bottom line is to make sure that each campaign meets its specific pre-defined goals. Tracking social metrics against your brand’s social goals will allow you to monitor whether your social media performance has been successful in terms of ROI (return on investment).
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Define your social media marketing SMART goals :
Social media marketing goals should always be closely aligned with the larger goals of your business. The goals can widely depending on your industry, the size of your business, based on your audience, your competition, and many other factors. Make sure that you define your goals in a SMART format, Let’s start:
- Specific: your goal should not be ambiguous. You need to have a clear goal in order to focus your efforts in the right direction.
- Measurable: Determine your target digitally. It will allow you to measure your progress and change your path in case you find yourself too far off target.
- Achievable: Work towards a challenging but possible goal. However, set your goals based on available resources and capacities.
- Relevant: Our goal will impact our overall social media presence, which will make it highly relevant. If the business goal is to increase revenue, it might be to increase lead generation by x% through social media.
- Timeline: Set yourself a timeline. Every start and end dates can help measure the success or failure of your campaigns.
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Create a multichannel approach:
Once you have the buyer personas, you will be able to select the channels you want to use. You need to know where your target audience is most active and how they consume data on each platform. Likewise, social media marketers need to take a multi-channel approach to reach prospects and customers.
Here’s we explained some social media platforms how people use those channels:
- Facebook: Facebook offers extremely targeted advertising due to its large user base and generates maximum return on investment.
- Twitter: The micro-blogging site that limits posts to 280 characters has more than 330 million monthly active users. Curation and retweeting are encouraged here.
- Linked In: The professional network where industry articles, interesting data and short, precise sentences go a long way.
- Instagram: A platform well suited to visual brands. Pictures, quotes and short videos are doing well here.
Combining these results will allow you to identify exactly when your brand should post on each channel to ensure you connect with your target audience.
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Monitor your competitors:
If you want to win the social media race, you have to stay ahead of the competition. To get started, list your top competitors and the platforms they use. Compare your social results to those of your competition to find gaps in your social media strategy. Identify external threats to create strategies to counter them. It is also essential to know the strategies of your competitors when it comes to profiles and content on social networks. Take the time to spy on your competition’s work and come up with ideas for creating better social presences.
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Create your own brand identity:
Creating an online personality and a unique brand identity for your business is a mandatory one. Staying true to your brand identity is important ways to instil trust and loyalty in your followers. If you constantly change your personality online, it will seem like you are just trying to generate leads and become more popular. Develop a strategy that articulates a clear and unique brand identity in innovative ways using a mix of multimedia content to tell a cohesive story.
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Use paid promotions and interact with your followers:
Paid promotions are the best way to reach audiences that aren’t currently following you. With a large amount of data, social networking sites can help you reach your target demographic like no other platform. The best way to get the most out of your ad budgets is to identify the most engaging posts/videos and promote them. Interacting with followers will help increase trust and build a community of brand advocates.
Final thoughts:
We mentioned some strategies that can help you develop your social media marketing that drives engagement. If you can keep up with them yourself, you are already ahead of the game. This will ensure that you are in a good position to create a precise, achievable, and goal-oriented social marketing strategy.
However, we do want to hear from you. What are you struggling with regarding your social media presence? Any tips or tactics we missed? Let us know in the comments below!
