10 Web Design Best Practices For E-Commerce Website

Nowadays, if you’re buying anything, you have to get on the e-commerce website train. An e-commerce site gives you the opportunity to grow your brand, connect with more customers, but only if you have the right website design. Web design is essential when building an e-commerce website. Good e-commerce website design is all about using the right colours, fonts, images, words, and graphics to convince visitors to make a purchase. Your e-commerce website design should attract potential customers, provide a great user experience, and present your store in the best light.

Here are the 10 best e-commerce website design tips to help take your store to the next level:

  1. Use good quality images and videos:

In the world of web design, it is common knowledge that images increase conversions when it comes to e-commerce. No one will buy a product without being seen. If you want people to buy your products, you need to show them what they are buying through outstanding product images. Getting professional images of all of your products goes a long way in building trust with your customers. Do yourself a favour and have lots of high-quality images of whatever you are selling on your e-commerce site. Another thing that is becoming the new normal is the ability to zoom in on photos. The main idea is to have a satisfactory zoom level to allow users to get all the information they need. Your conversions will increase and gain more customers.

  1. Making a brand priority:

When it comes to shopping online, people want to buy from established brands, not faceless e-commerce sites that look like a facade in an attempt to steal your credit card information. If you want to build the trust you need to generate serious sales with your e-commerce business, you need to seriously think about your branding. Your branding is like the DNA of your e-commerce business and it can differentiate yourself from your competition. It plays an important role in connecting with your audience and growing sales. Once you know who you are, you can make it part of your ecommerce site’s branding. This will help build the trust of your audience and generate serious sales in the process.

  1. Think like a website visitor:

If you want your e-commerce website design to connect with your audience, you have to think like your audience. At the end of the day, there are just a few things your potential customers want in an e-commerce experience. A site that’s easy to navigate, well-designed, makes the buying process easy, straightforward, and hassle-free. And if you want your online store to be successful, you better give them these things. When you think like your customer, you can anticipate what they want from your online store, and then design your site to meet those needs.

  1. Make your website structure simple:

You should design the e-commerce website in such a way that the web design structure does not appear complex to users. The whole layout and navigation to the pages should be uninterrupted. Users expect to get to the website with simple clicks and their experience should be good to keep them coming back to the same website. By keeping your web design structure simple and straightforward, you can attract many users to surf your site and shop flawlessly.

  1. Integrate breadcrumb navigation into your website:

To integrate breadcrumb navigation into your e-commerce website in order to keep the user glued to your site. The user must be able to view all the pages necessary for navigation during the entire payment process for any purchase. If the breadcrumb navigation is not designed by the web designer, the user doesn’t know how many pages are left for the checkout process and might give up on the idea of ​​buying a product on your website. If the breadcrumb navigation is properly designed, the user can even go back to a few pages to change incorrect entries made on previous payment pages.

  1. Put attractive and unique content to your site:

Content is one of the major web design tools that can drive the maximum online traffic to any e-commerce website. It is highly recommended to add unique and engaging content to the products available on your website highlighting their usefulness. Make it attractive by providing proper product descriptions and inserting keywords. You can also add product content to your e-commerce website based on the time of day and seasonal trends. Spice it up with original and unique content and see how users continue to broadcast on your website.

  1. Decide some cards for your e-commerce site:

Using cards for an e-commerce website is a new trend in the web design world. Creating web designs around cards is extremely beneficial. The maps are forthcoming because they are personalized according to the size of the display platforms on which they are viewed. The cards can get smaller and smaller depending on the screens. These days, e-commerce websites are busy with mobile marketing, so they need cards that work well on mobile devices. The maps allow web designs to be viewed freely on mobile screens without any complications.

  1. Make it site responsive:

80% of smartphone users have made an online purchase using their mobile devices in the past 6 months. Simply put, over three-quarters of online shoppers would go to online stores these days. It would be impractical for a person to use the website.

If a website does not have a responsive version, users will not be able to view it properly, causing them to abandon one store in favour of another.

  1. Use social proof:

When designing your e-commerce site, look for ways to show your potential customers the positive feedback you’ve received from your existing customers. Add a testimonials section where you feature photos of customers with one or two quotes on the great experience they had with you. Ask customers to rate your products and what they like about them, then add them to your blog. The more your website visitors see that other people have had a positive shopping experience on your site (whether through reviews or testimonials). 

  1. Make checkout a breeze:

If you want people to buy from you, you need to make the buying process as easy, straightforward, and painless as possible. Make the design of your payment page clean, simple, and easy to navigate. Give your customers the option to register on your site or check out as a guest. Once the purchase is complete, direct your customers to a confirmation page so they know it all happened. In short, if you want people to buy from you, make the checkout process as easy as possible. Even if a business is honest, that doesn’t mean customers think the same. 

Summing up:

Designing a flawless e-commerce store that converts and sells isn’t a snap. If you have an expert in this field, and when ecommerce web development services come in to increase your website sales. The goal of every online store is to sell, and a good e-commerce website design helps. Find inspiration in real life, so any changes should be based on functional requirements. Most often they aim to extract as much profit as possible.

So what are you waiting for? Follow these tips to give your online store the overhaul it deserves. If you want an outstanding design for your website, visit our site.

Recommended Posts